Our Story

A mama from Auckland with a belief that quality and beautifully designed products should be accessible and affordable by fellow mamas. After having our daughter Thea i really wanted to create an Insta-worthy nursery but found there really aren't a lot of options out there without spending a fortune. I ended up making a lot of the items myself or buying directly from overseas, there are so many great products in the world but we have very limited access to them here in NZ. Items bought online often can take weeks to be delivered, and even when they do finally show up, chances are you can be left with such disappointment. 

So... I decided to leave my stressful (Engineering/Marketing) career behind me and focus on creating a brand of my own and build a product portfolio that is unique, premium quality but without crazy high price tags! 

Every product listed on our site is "Thea approved", we have either designed, touched, played with, or fell asleep on just about every one of them.  Our ethos is to provide a locally supplied online store with great quality products that parents and your little ones will LOVE!

We truly hope you will enjoy shopping in our store and find just what you are looking for!

Thank you so much for visiting us :)

Wendy, Billy and Thea

Our collections are carefully chosen and tested by us..

If you have any concern about your chosen item, please do reach out to us and we will do our best to answer any questions and address any issues you may have, we want everyone to love their purchase just as much as we  do.